Current:Home > FinanceTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -ChatGPT
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-27 11:39:53
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (48383)
Related
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- California Gov. Gavin Newsom vetoes bill that would give striking workers unemployment pay
- Simone Biles inspires millions of girls. Now one is going to worlds with her
- Lil Tay makes grand return with new music video following death hoax
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Singer Sia Reveals She Got a Face Lift
- Congress didn’t include funds for Ukraine in its spending bill. How will that affect the war?
- Car drives through fence at airport, briefly disrupting operations, officials say
- B.A. Parker is learning the banjo
- 'It's a toxic dump': Michigan has become dumping ground for US's most dangerous chemicals
Ranking
- Trump invites nearly all federal workers to quit now, get paid through September
- US health officials propose using a cheap antibiotic as a ‘morning-after pill’ against STDs
- Clergy abuse survivors propose new ‘zero tolerance’ law following outcry over Vatican appointment
- Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Unlawful crossings along southern border reach yearly high as U.S. struggles to contain mass migration
- Massachusetts exonerees press to lift $1M cap on compensation for the wrongfully convicted
- Fires on Indonesia’s Sumatra island cause smoky haze, prompting calls for people to work from home
Recommendation
McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
Who is Jenny in 'Forrest Gump'? What to know about the cast of the cinema classic.
Pakistan launches anti-polio vaccine drive targeting 44M children amid tight security
'Paw Patrol 2' is top dog at box office with $23M debut, 'Saw X' creeps behind
DoorDash steps up driver ID checks after traffic safety complaints
Jamie Lee Curtis Commends Pamela Anderson for Going Makeup-Free at Paris Fashion Week
The Pentagon warns Congress it is running low on money to replace weapons sent to Ukraine
More than 100 search for missing 9-year-old in upstate New York; investigation underway